The research report is about a start up company called “Bake O Clock” located in Macau that has following offering – Physical shop : Offers range of baking products and utensils. Unique product is Bake O Clock package. (Images of package) Concept created by Bake o Clock with the intention to avoid wastage and save ingredients and money for customers. They are provided with recipes together with all material related to that. Most packages are for cakes, cookies, bread and muffins They also do delivery if the purchase value is over MOP250. As per previous research done by the client most deliveries are to Taipa and coloane. – Kitchen Rental : Rent the space and utensils for leisure. Can accommodate 4 and if its a family with children then at max 6. Due to the license, she cannot conduct any lessons in the premises – Baked products : This service started since July 2021. Concept started with the idea to avoid wastage as most of baking products has short shelf life. She initially started with giving away free cakes and obtained feedback. Further she donated cakes for charity. Since July 2021 she started officially selling cakes, cookies (Macau landmark), macaroons and products for festive season (mooncakes during mooncake festival) Question is how can we increase monthly sales revenue of Bake O Clock by 40%. I have provided 2 documents 1. Illustration of company’s current state(including their offering, marketing strategy, location, competition, products, pricing and impact from COVID) 2. Writing plan for the entire research so it gives you an idea of the full picture Under Literature review I need following to be covered Effectuation Theory – This is about when small companies start up how they would explore all their options to earn money. When they mature they will evaluate their options to re-align their strategy Porters Generic Competitive Strategy (How to increase sales). Is it by price or through differentiator? Literature Review on Baking industry in Macau and F&B in Macau and their successful stories Literature Review on lower pricing strategy companies such as hungry jack how they use lower pricing strategy to get more customers that increase sales Literature Review on baking during COVID 19 Literature Review on having lot of shops around the same area is good vs a captive market. Cz if this is the only shop around then people will not come to buy goods). So Bake O Clock is situated closer to their biggest competitor (Bakery workshop) Marketing mix GE Matrix Competitor analysis SWOT Please make sure all of above is illustrated in the Literature Review.Show more
