Discuss on Culturally specific promotional messages are increasingly recognized as an important part of brand communication, but brands just as often fall prey to stereotypes or uncomfortable attempts at “woke-washing” when they attempt to reach out to minority consumers.Looking at examples of promotional communication, consider factors like how these work to “make a people into a market” by assuming particular characteristics and understandings about what is important to them collectively or what they are like as consumers.

Discuss on Culturally specific promotional messages are increasingly recognized as an important part of brand communication, but brands just as often fall prey to stereotypes or uncomfortable attempts at “woke-washing” when they attempt to reach out to minority consumers.Looking at examples of promotional communication, consider factors like how these work to “make a people into a market” by assuming particular characteristics and understandings about what is important to them collectively or what they are like as consumers. Or, if your brand doesn’t seem to reach out to minority groups, what kind of consumer do they assume? How does your brand craft appeals that target particular minority or international groups? What assumptions do those appeals make about those groups? (Or do they seem to simply always assume a white, middle-class stakeholder?) Write a short essay critically analyzing the ways cultural identity is represented in your brand’s promotional communication, drawing from at least two external, scholarly sources.Cite the sources.Your essay should have a thesis statement that makes an argument about how your brand addresses issues of identity and difference in its promotional communication, and use specific examples from their promotion to support your argument. (200-300 words in the body, not including quotes and citations)BRAND : AMWAY CORPORATION https://www.amway.com

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